Why MicroStrategy (MSTR) Rallied Today
MicroStrategy (now operating as Strategy Inc.) staged a sharp rally today, with shares jumping more than 4% intraday after rebounding over 9% at the session highs. The move tracked a swift recovery in Bitcoin, renewed investor attention on the company’s aggressive accumulation strategy, and fresh coverage of its latest multibillion‑dollar crypto bet.
Intraday Bitcoin Rebound Lifted High-Beta Crypto Equities
The clearest catalyst behind today’s move was a sudden intraday rebound in Bitcoin. After trading under pressure for several sessions, Bitcoin bounced sharply during the afternoon, pulling crypto-levered stocks along with it.
MicroStrategy remains the purest high-beta proxy for Bitcoin in public markets. With more than 649,000 BTC on its balance sheet, even modest price swings in the underlying asset can create disproportionate equity volatility. As Bitcoin stabilized and turned higher, trader flows moved aggressively back into MSTR.
Bloomberg Coverage Spotlighted MicroStrategy’s Latest $835M Bitcoin Purchase
The rally also gained momentum following renewed media circulation of MicroStrategy’s latest accumulation. Bloomberg reported that the company purchased $835.6 million in Bitcoin, its largest buy since July, during the seven days ending Sunday. The disclosure noted that the firm now holds 649,870 BTC, worth roughly $61.7 billion at the time of the filing.
The Bloomberg report emphasized that the purchase appeared largely financed through a recent euro‑denominated preferred stock offering — a reminder of Executive Chairman Michael Saylor’s ongoing willingness to leverage capital markets to expand the company’s Bitcoin treasury model.
Source: Bloomberg
Renewed visibility into the scale and speed of MicroStrategy’s accumulation reinforced the long-term bullish thesis among traders who view the firm as part operating company, part Bitcoin ETF with leverage.
Sentiment Turns After Multi‑Week Selling Pressure
Today’s rally came after a period of notable weakness. MSTR had recently fallen to fresh 52‑week lows and was down more than 30% year‑to‑date amid a broader crypto drawdown. That oversold backdrop created conditions for a sharp reversal once Bitcoin bounced and positive media coverage reentered the cycle.
A combination of factors helped shift sentiment:
- Traders covering shorts after a deep multi‑week slide